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What is Digital Marketing?
Learn how digital marketing efforts drive business success in the modern world
From a general standpoint, marketing is the practice of identifying and satisfying customer needs. This is a particularly important task in the business context, as successful marketing efforts can drive inbound leads and attract a large customer case. The traditional marketing cycle involves an analysis of market orientation, product mix and business environment. Even though marketing has deep roots in business history and culture, digital marketing is a relatively new practice.
With the explosion of digital technology—including widespread and pervasive use of computers and smartphones—businesses began to experiment with new marketing tactics. Thus, digital marketing was born.
Fast forward to the present and digital marketing is as important, if not more so, than traditional marketing methods. This divide seems destined to grow wider over time, as many businesses are diverting funds from traditional to digital marketing methods. Taken as a whole, it is vital for businesses to plan and execute a viable digital marketing strategy.
What Are the Basics of Digital Marketing?
In a nutshell, digital marketing refers to any marketing methods conducted through electronic devices which utilize some form of a computer. This includes online marketing efforts conducted on the internet. In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers.
Unlike traditional marketing—which is static and often referred to as “one-way” communication—digital marketing is an ever-changing, dynamic process. Stated otherwise, customers cannot interact with business through a billboard or print ad, whereas digital marketing provides an avenue for two-way communication between a business and its actual or prospective customers.
These days, screen time is at an all-time high for many people. Digital marketing takes advantage of this reality, promoting business products and services across the internet. In this way, businesses ensure that their marketing efforts are more likely to reach customers, by targeting them where they spend most of their time.
From startups to enterprise businesses, a multifaceted digital marketing approach can lead to significant commercial benefits. Successful digital marketing strategy generally involves a combination of various methods, including online advertising, search engine optimization and marketing, social media marketing and management and content creation, among others.
Are There Different Ways to Conduct Digital Marketing?
Digital marketing is a broad term that encompasses many different channels for promoting business interests to prospective customers. Depending on the business needs and goals, there are countless ways to conduct digital marketing. It is not a cookie-cutter exercise.
That being said, there are several common methods for conducting digital marketing, including:
SEO is the practice of improving ranking within major search engines to increase online traffic.
SEM leverages paid online advertising to increase website visibility within search engines. SEM is often used in conjunction with SEO.
PPC is an online method for advertising where a business only pays for its ads when a person clicks on them.
SMM is the practice of using social media channels to promote business products or services. The use of social media influencers, often referred to as influencer marketing, is prevalent in SMM.
Email marketing enables businesses to send branded, promotional content directly to prospective customers via email. The use of automated newsletters is common in this context.
Affiliate marketing is a performance-based exercise that enables revenue sharing and pay-per-sale (PPS) compensation within a common network.
Content marketing refers to the publishing and distribution of text, video or audio materials to customers online. Blogs, videos and podcasts are common ways for businesses to engage in content marketing.
Native advertising involves blending marketing materials into a medium, making the underlying message and marketing purposes equally important. Sponsored content, in which one business posts its own content on a different website, is a common method of native advertising.
As the list above indicates, there are numerous ways to execute a digital marketing strategy. For most businesses, successful inbound marketing involves the use and application of multiple digital marketing methods.
What Benefits Can I Achieve Through Digital Marketing?
Given the diversity of digital marketing methods, there is a similarly diverse set of benefits available for digitally savvy benefits. On an overarching level, digital marketing enables businesses to reach customers during everyday activities, such as scanning social media, reading online articles, watching videos, etc. When customers are exposed to marketing in this type of natural and regular manner, it can yield a variety of commercial benefits.
More specifically, digital marketing can help businesses achieve any or all of the following benefits:
Unlike traditional methods, digital marketing is not necessarily bound to a specific geographic area. The internet is available to customers across the globe. This allows businesses to market and sell to customers who live in a different state or country, removing many traditional barriers to entry.
To achieve the global reach of digital marketing through traditional channels, there would be a serious price tag attached. On the other hand, certain aspects of digital marketing can be achieved with a small investment of time and resources. For example, even small or startup businesses can create a website, manage social media and publish blogs without breaking the bank.
In order to maximize profits, businesses must carefully evaluate return on investment (ROI). With traditional marketing, ROI can be difficult, sometimes impossible, to measure. On the other hand, digital marketing provides real-time visibility into the effectiveness of each campaign, enabling business leaders to make well-informed decisions to drive revenue and increase profit.
Digital marketing allows businesses to target very specific demographics of potential customers. By engaging customers in a particular geography, industry or social channel, businesses have a much better chance of reaching their target demographic.
Digital marketing strategies are extremely malleable and flexible, enabling businesses to adjust course when needed. Unlike long-term, traditional marketing campaigns, businesses can adjust their digital efforts on the fly, enabling quick pivots when necessary to realize commercial opportunity.
Before making a purchase, modern customers generally conduct online research and evaluate reviews. The first step in this process typically starts with a search engine. In this way, businesses with developed SEO, SEM and PPC strategies can connect immediately with customers.
The rise of social media has turned it into a dominant communications platform for many customer demographics. Furthermore, customers increasingly want to interact with businesses on their terms and on their preferred platform. As a result, businesses that engage in effective SMM practices can build longtime and loyal relationships with current and prospective customers.
Overall, businesses of every shape and size can achieve powerful benefits through effective use of digital marketing methods. Furthermore, the cost of digital marketing can be tailored to each specific business, stripping many barriers to entry of traditional methods. With so many benefits available for just about any budget, it makes sense why so many businesses are succeeding with digital marketing efforts.
How Much Will Digital Marketing Cost My Business?
The simple answer is that there is a digital marketing strategy for every budget. The flexibility of digital marketing strategies yields benefits for just about every size of business, from small to large. With such a wide range of methods and strategies, it is not possible to provide a one-size-fits-all price tag for digital marketing.
Instead, it is helpful to examine the digital marketing spend for different levels of business, as small companies will spend less than larger ones. For example:
Startups and small businesses do not generally have a large budget available for digital marketing. So, these businesses focus on low-cost methods, typically leveraging websites, blogs and social media to drive revenue at a low price point. The cost for basic digital marketing can be several hundred dollars per month.
Medium-sized businesses tend to have established revenue streams and the capability to spend more on digital marketing. This is where SEO, SEM, PPC and email marketing start to become prevalent. The cost for intermediate digital marketing can be several thousand dollars per month.
Large or enterprise businesses will use digital marketing in a comprehensive and often global manner. These businesses tend to have developed strategies across most digital marketing channels. These businesses often spend substantial resources developing a digital marketing strategy across many available channels. The cost for advanced digital marketing can be tens of thousands of dollars per month.
As demonstrated above, the cost of digital marketing varies greatly based on business size, revenue and goals. Smaller companies will often start with a basic strategy and develop intermediate or advanced methods down the road. Ultimately, it is possible for just about every business to create and implement a digital marketing strategy that meets their needs and budget.
How Do I Create and Implement a Digital Marketing Strategy?
The process for creating and implementing a digital marketing strategy involves many steps and required considerations. In this context, it is critical to devote time and resources to planning and creation. Information, analytics and research collected while planning and creating can have a tremendous impact during implementation.
It is true that every business has unique needs and goals. Correspondingly, the creation and implementation of a digital marketing strategy will change from business to business. But in common practice, many businesses employ a similar process for creating and implementing a digital marketing strategy, as outlined below.
The first step in this process involves identifying specific goals, such as driving sales, generating leads, building brand recognition or increasing subscribers.
To maximize the benefits of digital marketing, it is necessary to understand the digital sales process and exactly how customers will make digital purchases.
Creating a strong target demographic with refined buyer personas helps isolate the ideal customers to purchase business goods or services.
Armed with target demographic and buyer personas, it is important to identify the best digital marketing channels to reach those ideal customers.
In order to evaluate a digital marketing strategy, it is advisable to establish clear benchmarks for success and measure progress along the way.
After creating and implementing a digital marketing strategy, it is important to monitor progress toward goals and adjust as needed.
An effective digital marketing strategy must take into the account the individual needs and goals of the business in question. Accordingly, a digital marketing strategy that works for a small “mom-and-pop” store is likely inappropriate for a global brand. The good news is that digital marketing offers a wide range of methods, channels and strategies. So, businesses of just about any size and in just about any industry can leverage digital marketing to great effect.
Types of Digital Marketing Channels
As noted above, marketing was traditionally done through print (newspapers and magazines) and broadcast ads (TV and radio). These are channels that still exist today. Digital marketing channels have evolved and continue to do so. The following are eight of the most common avenues that companies can take to boost their marketing efforts. Keep in mind that some companies may use multiple channels in their efforts.
A website is the centerpiece of all digital marketing activities. It is a very powerful channel on its own, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.
Pay-per-click advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services.
These campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular platforms are Google Ads and Facebook Ads.
The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even pay-per-click campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars.
Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. This type of marketing allows companies to get in touch with potential customers and anyone interested in their brands.
Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.
The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct marketing or sales channel. Promoted posts and tweets are two examples of social media marketing.
Affiliate marketing is one of the oldest forms of marketing, and the internet has brought new life to this old standby. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies like Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.
YouTube is one of the most popular search engines in the world. A lot of users are turning to YouTube before making a buying decision, to learn something, read a review, or just relax.
There are several video marketing platforms, including Facebook Videos, Instagram, and even TikTok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.
Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or give opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.
Key Performance Indicators (KPIs) in Digital Marketing
Another key point to remember is that digital marketers use key performance indicators (KPIs) just like traditional marketers. KPIs are quantifiable ways that companies can measure long-term performance by comparing them to their competition. This includes corporate strategies, financial goals and achievements, operational activities, and even marketing campaigns.
The following are some of the most common KPIs that marketers can use to help companies achieve their goals:
Marketers can use this KPI to figure out how many times a company publishes blog posts each month.
Companies can use this KPI to figure out how many clicks take place for email distributions. This includes the number of people that open an email and click on a link to complete a sale.
This measure focuses on call-to-action promotional programs. These programs ask consumers to follow through with certain actions, such as buying a product or service before the end of a promotional period. Companies can determine the conversion rate by dividing successful engagements by the total number of requests made.
This tracks how many people interact with corporate social media profiles. This includes likes, follows, views, shares, and/or other measurable actions.
Marketers can use this metric to track how many people visit a company's website. Corporate management can use this information to understand whether the site's design and structure contribute to sales.
Digital Marketing Challenges
Digital marketing poses special challenges for its purveyors. Digital channels proliferate rapidly, and digital marketers have to keep up with how these channels work, how they’re used by receivers, and how to use these channels to effectively market their products or services.
It’s becoming more difficult to capture receivers’ attention because receivers are increasingly inundated with competing ads. Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts.
The challenge of capturing and using data effectively highlights that digital marketing requires an approach to marketing based on a deep understanding of consumer behavior. For example, it may require a company to analyze new forms of consumer behavior, such as using website heatmaps to learn more about the customer journey.
Implicit Bias in Digital Marketing
Implicit bias has a way of creeping into digital marketing, even when marketers and companies do all they can to ensure it doesn’t. The term implicit bias refers to attitudes and stereotypes people have against or toward other groups of people that occur automatically without any conscious knowledge
Algorithms are a major foundation of digital marketing, which makes them very important when companies craft their marketing strategies. These algorithms are often created with the intention of being unbiased.
Keep in mind, though, that this is all programmed by various individuals, including engineers, developers, data scientists, and marketers—all of whom come with their own implicit biases. This means they may program, input, and manipulate data in certain ways, even if they don’t intend to on purpose.
Something as simple as adding stock photos or videos to a campaign can come with implicit bias. For instance, companies may unintentionally use images and videos of heterosexual White individuals while excluding Black, Indigenous, and people of color, along with those of different body types and abilities.
What Is SEO in Digital Marketing?
Search engine optimization or SEO is the way that companies are able to increase their traffic through search engines with the goal of pushing their websites and names at the top of any search results page. This can be through search results done organically or editorially. When companies are able to successfully apply SEO in their digital marketing strategies, their names and websites become increasingly visible to more consumers.
What Is Internet Marketing?
Internet marketing is any marketing that takes place solely on the internet. This means it exclusively appears on websites. It is different from digital marketing, which includes internet marketing as well as marketing on social media sites, and mobile apps. These marketing campaigns can take place through smartphones, digital devices, and other platforms.
How Can I Become a Digital Marketer?
Digital marketers require strong writing skills along with data analytics and social media skills. A bachelor’s degree is needed for most digital marketing positions, in a business field such as marketing, or a related field such as communications. You may also want to take courses or bootcamps specifically in digital marketing. In addition, completing an internship while in school can be useful.2 A master’s degree in digital marketing may be useful but is not necessary to get into the digital marketing field.
What Skills Are Needed in Digital Marketing?
You need to be skillful in writing content along with communication skills to effectively tell your product’s story to your consumer base. Data analytics skills are important for understanding how well your marketing campaigns are performing and where they can be improved. Finally, social media and other online skills are a must.
The Bottom Line
Some of the world’s biggest advertising campaigns were executed through traditional means. The Marlboro Man was very popular in print while Wendy’s wowed individuals with its “Where’s the beef?” tagline. But changes in the way people consume media forced companies to shift their focus. Digital marketing is now just as big, if not bigger, than traditional advertising and marketing tools. This includes the algorithms used in digital marketing campaigns. When used properly, they can help avoid implicit bias. The main thing to keep in mind is that as technology continues to change, you can also expect digital marketing to evolve.
About Courses
What You Will Learn
- Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
- Understand frameworks and approaches to measuring consumers’ digital actions
- Learn to evaluate and choose appropriate web analytics tools and techniques
- Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills You Will Gain
- Digital Marketing
- Marketing
- Pricing Strategies
- Marketing Mix
- Product Strategies
- Data Collection
- Analytics
- Data Analysis
- Data Visualization (DataViz)
- Marketing Analytics
- Marketing Performance
- Marketing Channel
About this Specialization
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Diana’s in 2015.
How the Specialization Works
Take Courses
A Diana Digital Marketing Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly. When you book this course that as part of a Specialization, will be given with the dates of your training with a live expert to help you go forward with the training
Every Specialization course like this includes an internal assessment. You’ll need to successfully finish the course and pass the assessment with an aggregate of 75 % to earn your certificate. Every Course at Diana allows you a minimum of 3 attempts to pass the internal assessment post in which the certificate of Merit is added to the Delegate Login->Accomplishment section. Also a hard copy of the certificate will be posted at your registered address
Master Digital Marketing
18 Mini courses 24 hours
Digital marketing has dramatically changed how organizations connect with their customers. In this comprehensive learning path, gain profound knowledge of how social media marketing and SEO work, learn to use the right tools and techniques, and discover best practices in this field.
- Learn the fundamentals of digital marketing.
- Discover how to use social media in your marketing strategy.
- Identify how to use SEO principles and analyze site SEO.
Course details
You can't get to the top of search engine results without strong links. Learn smart link-building strategies to improve your site's SEO and traffic in this course with expert Anson Alexander. Anson helps you understand how search engines perceive links, how links affect page ranking, and what qualities make for an excellent link. He also shows how to use link analysis tools to assess your site's backlink profile and find new link-building opportunities. Plus, discover how to get links from other websites and social networks, encourage reciprocal linking, and build links from blogs and directories. Anson also helps you avoid link schemes that may get you into trouble with search engines, such as hiding and buying links.
Course details
Modern consumers navigate the world through search. From laptops, smartphones, tablets, and more, they search the wild and wondrous internet for the products and services they need. By mastering and leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site.
Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.
Course details
Video is a powerful, engaging, and entertaining way to connect with consumers that has a potentially huge return on investment. It's easy to access on any platform, and increasingly easy to create. Digital marketing expert Matt Bailey walks through the important elements of a successful strategy for using video to sell products, create a channel for advertising revenue, or cultivate an audience. Discover how to use keywords to make videos more searchable, market more effectively to increase viewership and retention, and apply analytics to improve marketing. Matt explores a complete framework for planning, design, and branding of online video.
Course details
If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad one. This course shows you how to use TikTok and Instagram Reels to boost your brand awareness and audience engagement, as well as effectively reach and expand your audience. Ashley Kennedy starts by discussing the role of short-form video in social media marketing, then details techniques to create strong short-form video regardless of the platform. She digs deeper into TikTok and Instagram Reels, highlighting the unique potential rewards of each, along with similarities you can leverage between the platforms. Ashley also provides insights on the TikTok algorithm, how to use hashtags effectively, capitalize on trends, and leverage influencers to aid in your marketing efforts. Even if you don’t have a background in video, Ashley gives you the tools you need to produce high-performing social media content for both TikTok and Instagram, a Meta platform.
Course details
Knowing how to search and how to be found is essential for any business. In this course, SEO expert and marketing consultant Matt Bailey presents clear insights and practical tips that will help you develop a solid SEO keyword strategy. Matt shows you how to start keyword research, including researching the SERPs and learning to use SEO keyword tools. He steps you through how to analyze keyword patterns and map keywords to the customer lifecycle. Matt also explains how to use keywords to optimize your website, launch your content marketing and enhance paid search.
After taking this course, you'll be ready to create and study your own keyword list. You'll understand how to identify patterns and screen out the wrong keyword terms. You'll also be ready to assess a searcher's intent from keywords searches and apply tools to see trends and develop analytics.
Course details
Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, it can be challenging to choose the right tools for the right tasks. In this course, Sam Dey covers must-haves for your SEO tool kit, including Google Webmaster Tools, Page Speed Insights, Screaming Frog SEO Spider, Keyword Planner, Google Structured Data, SEMRush, MOz Open Site Explorer, Buzzstream, and more. Not just for pros, these tools can help anyone concerned with their SEO performance to gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.
Course details
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.
Course details
Social media marketing can help you to build a community of followers who grow to know, like, trust, and advocate your brand. In this course, social media SEO expert Sam Dey details how to build an SEO strategy for your social media marketing activities and shows you how to positively impact your company’s overall visibility within major search engines such as Google, YouTube, Yahoo, and Bing. Sam also covers opportunities to thoughtfully leverage important aspects of social media, including: building authority, social bookmarking websites, profile optimization, and content creation. He highlights the important role that social media plays with relation to SEO as well as how to effectively optimize social media profiles for increased visibility, followers, and engagement. Build the SEO strategy for your social media marketing efforts with the concrete actions outlined in this course.
Course details
Learn how to promote your brand or business effectively online and develop a targeted marketing strategy that engages potential customers across the digital landscape. In this course, Brad Batesole articulates today's digital marketing techniques—including how to build a successful online marketing campaign across channels: Search, social media, email, and display.
Learn how to build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful. This course also covers key digital marketing skills, like marketing analytics, content marketing, and customer engagement, as well as recommendations for expanding your digital marketing skill set. Upon completing this foundational digital marketing course, you'll be equipped with the essential skills and strategies to navigate today's digital landscape.
Course details
Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to create fresh connections and build long-term loyalty. In this course, you can learn the basics of social media marketing. Instructor Brian Honigman—a top marketing consultant—explains why making an investment in social media can benefit your business. He shows how to define your audience and craft a social media strategy focused on your organization's goals. He also teaches you how to communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat; drive results with paid ads; and measure your success.
Course details
Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin takes you through the types of social media content you can create on the various platforms and how they can help you achieve your brand's goals. Plus, learn how to turn strategy into action and create paid and organic posts and stories that engage your customers.
Course details
In a web full of thousands of tools, social media expert Anson Alexander brings order to the madness with this course covering the must-have tools for Social Media. Anson introduces built-in tools like Facebook Business Suite and Twitter analytics, then shows you how to use them. He walks you through the features and uses of Sprout Social, Buffer, and Semrush. Anson covers social media automation tools and explains several tools for discovering and designing content. He concludes with a thorough discussion of social media analytics tools like TubeBuddy, Sendible, and Tailwind.
Course details
Online communities are the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it's easier than ever to create an online community of your own. But it's important to know how to engage visitors in the right way. Your online audience can be your best advocates—and help you attract more fans and followers. In this course, Megan Adams explores how to turn an online audience into a true community. She walks you through strategies for the most popular social media tools, like Facebook, Instagram, and LinkedIn, as well as how to identify and work with influencers to gain followers and grow your community. Plus, get tips on creating and sharing content that keeps your audience engaged.
Course details
Social media is everywhere, but how can you use it to promote your business? In this course, marketing expert Megan Adams discusses how to craft, execute, measure, and optimize a winning social media marketing strategy. Megan explains how Facebook, a Meta company, and Twitter are complementary. She then shows you how to map your strategy to successfully leverage both. She describes the unique features of each platform, such as Twitter's creator tools and Facebook Shops, and describes how to maximize your reach by attracting more followers and fans. Megan also covers how to become a thought leader by writing engaging, high-quality content that interests your target audience. Craft a winning social media marketing strategy for Facebook and Twitter with the practical guidance outlined in this course.
Course details
Twitter boasts hundreds of millions of engaged users on the lookout for new content—making it a great place to market your business, products, and services. Get started with this course, which was designed to help businesses of all sizes use Twitter for marketing. Social media strategist Megan Adams explains how to create a great profile, how to find and follow people on Twitter, and how to define your brand personality and begin tweeting. Plus, learn how to integrate Twitter into your website, create an advertising account to launch sponsored tweets and ads, and track the impact of your advertising efforts to determine what's working and what isn't. Along the way, Megan sprinkles in tips for managing your account and your workload and helping your tweets trend.
Course details
When your business is on Facebook, a Meta platform, your reach increases exponentially. You can find new prospects and market directly to customers. This course helps you set up a Facebook account exclusively for business use and teaches you how to build out your page in a way that clearly identifies your brand. Instructor Megan Adams shows you how to create a page, build your audience, and craft and share interesting, meaningful content. She also shows how to use advanced features, including events, stories, and Facebook Live. Plus, see how to promote your business and engage with your followers by leveraging Facebooks offers. The course wraps with tips for continuing to grow your business on Facebook, including using Facebook Insights to track the effectiveness of your page.
Course details
Proving ROI is one of the toughest challenges facing marketers. Stakeholders want quantitative and qualitative data that prove campaigns are working. This course aims to help users of social media prove its value, beyond vanity metrics such as likes or comments. You can learn the skills you need to measure and drive ROI from organic social media, without needing to spend a penny on advertising. Expert Michael Taylor covers the measurements that really matter—from conversation amplification to the word-of-mouth coefficient—and shows how to define and track them using tools such as Google Analytics. He then explains how to turn insight into action and drive continuous improvement for a business. Learn high-performing tactics for major platforms including Facebook, Instagram, Twitter, Reddit, and LinkedIn, and reverse-engineer emerging channels like TikTok. The skills you learn in this course will help you maximize your investment in social media.
Course details
Augmented reality (AR) can be a key tool in a marketer’s toolbox—and, importantly, it’s quickly becoming known as the “heart of the metaverse.” As consumer expectations shift rapidly, and a great number of people expect experiences that blend the digital with the virtual, this immersive technology is becoming a must-have, instead of a nice-to-have. However, many marketers remain unsure of how to start using it as well as how to design and launch an AR marketing strategy as they explore the metaverse landscape.
In this short introductory course, AR expert Cathy Hackl outlines the foundational knowledge that you need to incorporate this immersive technology into your marketing strategy. Cathy steps you through using AR as a marketing tool, identifying how to add it to your mix, defining your brand's identity with AR, and building a campaign that's ready to implement. Plus, she shows you how to measure the effectiveness of your campaign.
Assignments Included
The course includes a bundle of assignments that will enable you to have a visual learning of what taght in the training. Achieving small milestones will help in getting strong hands on the various tools of Digital Marketing
Earn a Certificate
You’ll need to successfully finish the course and pass the assessment with an aggregate of 75 % to earn your certificate. Every Course at Diana allows you a minimum of 3 attempts to pass the internal assessment post in which the certificate of Merit is added to the Delegate Login->Accomplishment section. Also a hard copy of the certificate will be posted at your registered address
Frequently Asked Questions
Time to completion can vary widely based on your schedule, most learners are able to complete the Specialization in just 24 hours of learning.
No background knowledge is necessary for this Specialization.
You will be able to understand the motivations behind data collection and analysis methods used by marketing professionals.
You will understand frameworks and approaches to measuring consumers’ digital actions.
You will also be able to learn to evaluate, choose appropriate web analytics tools and techniques and earn familiarity with the unique measurement opportunities and challenges presented by New Media
After booking the course, you will get access to the reading material and milestone based assignments. You will get a booking date by the expert to guide you through the whole training so that you can successfully complete the certification. Also after passing the internal assessment you will be getting your Certificate Of merit for this course. A hard copy of the certificate will also be mailed to your registered address.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your readings and assignments anytime and anywhere via the web or your mobile device. You can attend your live instructor training at your dates comfortably through any streaming device at your place.
Contact Us
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+1 9174445704 
Email: info@dianaadvancedtechacademy.uk
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